Wygle Wide Web

A quiet field journal of digital archaeology. Reconstructing a life from 25+ years of digital traces, with occasional help from ChatGPT when things get weird or surprising.

Tag: UX

  • Take the well-known example of the Toyota Prius. This hybrid car was not the result of user-centered innovation. Toyota started to design the Prius in 1994, when user-centered analysis and market data were pulling auto manufacturers in a different direction: toward heavy, gas-guzzling SUVs. The Prius was a proposal — a vision that came from…

  • When a marketer presents us with a timely and valuable product or service we can really use we don’t think of it as marketing because we’re too busy enjoying the fruits of their labor. Similarly, the good work of UX professionals often goes unnoticed: great design is invisible to users because they’re too busy enjoying…

  • “What if instead of adding new features, a company concentrated on making the service or product much easier to use? Or making it much easier to access the advanced features it already has, but that few can master? Maybe what they lose in market share in one area will be more than compensated for in…

  • Eating in the dining room is the best…eating in the bathroom is…not such a good experience. 52 Weeks of UX Source: 52weeksofux.com