Wygle Wide Web

A quiet field journal of digital archaeology. Reconstructing a life from 25+ years of digital traces, with occasional help from ChatGPT when things get weird or surprising.

Day: August 5, 2010

  • Today is Thursday Aug 5.

  • …once we’ve met some initial level of expectation we now have to break it! This is the counter-intuitive bit…we first get on the same page as our readers but then we turn the page, so to speak, by breaking their expectations about what happens next. Perhaps we introduce a new way of looking at things,…

  • Poor writing fails to set context…often jumping right into a topic without setting the stage. How to Write Interesting Copy Source: blog.performable.com

  • Test the entire page as a variable. Why A/B Testing isn’t just about Small Changes Source: blog.performable.com