Wygle Wide Web

…once we’ve met some initial level of expectation we now have to break it! This is the counter-intuitive bit…we first get on the same page as our readers but then we turn the page, so to speak, by breaking their expectations about what happens next. Perhaps we introduce a new way of looking at things,…

Poor writing fails to set context…often jumping right into a topic without setting the stage. How to Write Interesting Copy Source: blog.performable.com

Test the entire page as a variable. Why A/B Testing isn’t just about Small Changes Source: blog.performable.com

There’s a new kind of clutter littering Web pages. It’s not just the obnoxious ‘Refinance your mortgage’ ads plastered atop and alongside articles. It’s also not just the animated nonsense that floats by as you’re trying to read. It’s the article itself. Richard Ziade on the increasingly prevalent disposable content. (via marco)

He said, “Well, your congregation is like your customer.” I said, “Nope, trying to get people away from that mentality.” He said, “OK, well, then they are like employees.” I said, “Nope. They are more like family who should be in a loving relationship with each other. Anything like that?” Doxopolis: Don’t Treat Your Congregation…